Folsom, we think we'd make a pretty sweet team.
You bring the stoke. We bring the strategy. We noticed you're pushing hard to grow, and we'd love to help get Folsom out there. This page is who we are, what we noticed, and three ideas we'd build with you tomorrow if you said go.
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We've been watching. In a non creepy, very professional way.
We only send cookies to brands we actually want to work with. Here's what put Folsom on the list.
Your social is heating up
Ski of the Week, new shapes, shop tours, tuning season. The content engine is clearly on. Growth content deserves a site, search presence, and ad engine that catch everything it stirs up.
Since 2008, handbuilt in Denver
An experiential fit process instead of a height and weight chart. 100% custom, zero compromises. That is a story most ski brands can't tell, and it should be winning searches, AI answers, and ad auctions every single day.
Custom graphics are your superpower
Artist Series, Themes, full custom topsheets. The sky is the limit, as you put it. Right now a buyer has to imagine that. We build tools that let them see it, spin it, and hit buy.
What we'd build for Folsom first
Not a menu of services. Three specific plays we think move the needle for a custom ski brand heading into a 2026/27 season.
A 3D ski configurator. Design it, spin it, buy it.
A live 3D model of your shapes, right on the product page. Pick a graphic, swap colors, drop a name on the tip, spin it, share the build with a buddy, add to cart. Every build becomes a lead with a design already attached, so your shop team talks to people who are already in love.
- Built on our own product customizer, not a rented plugin. We own the code, so we can shape it to your fit process.
- Shareable builds are free social content made by your customers.
- Works with the site you have today, no replatform required to start.
Own custom skis on Google and in AI search.
Your classic SEO is solid. Your AI readiness is not. When someone asks ChatGPT, Perplexity, or Google's AI Overview for the best custom skis made in the USA, the answer should be Folsom. Classic SEO gets you ranked. GEO and AEO get you recommended. We do both, and we show you the numbers live.
- Fix number one on the list: JSON-LD structured data sitewide, so the models can actually read who you are and what you sell.
- Shape and graphics pages built to rank for the searches skiers actually type.
- The Sharpened Edge blog turned into a search asset instead of a diary.
Paid ads that pay for themselves, steered by humans.
Google and Meta, managed monthly, wired into a live reporting dashboard you can open any time. We ran 500%+ ROAS for another made to order brand. Custom products reward patient, well targeted ads, and skis have a season that rewards getting in early.
- Signature Series and Built to Order in Google Shopping before the first snow report.
- Meta retargeting that follows the configurator: you built it, here it is again.
- Email and SMS flows so a saved build turns into an order, not a tab that gets closed.
Built on dirt, snow, and stoke. Based in Boulder.
Jolly Web is a small crew that builds Shopify and Webflow sites, runs SEO and AI search, and manages paid ads for outdoor and custom product brands. Founder Hayden Anderson also co-owns an adventure racing pack brand, so we have been on your side of the counter. We write our own tools in TypeScript when the plugin store falls short, and every client gets a live reporting dashboard from day one. No quarterly PDF mysteries.
- Webflow websites
- Shopify builds
- SEO + GEO/AEO
- Paid ads, Google + Meta
- Email and SMS
- Custom product builders
OutThere USA · Fit4Adventure · Angel Armor · Brewster Belt Co. · NU:RO Watches
"I understand now why it's Jolly Web. I've never seen my dad happier with his business."
Heidi Kloser, Olympic freestyle mogul skier, on OutThere USA
"Working with Jolly Web Consulting transformed our online presence. Their expertise helped us reach new heights in customer engagement and sales."
Mike Kloser, CEO, OutThere Backpacks, adventure racing legend
Base camp to summit, on repeat
Same climb every time. You see every number we see, live, forever. And we tell you when an idea is a bad one, including our own.
Audit + wiring
Full site, search, and funnel audit. Reporting dashboard connected on day one.
Strategy
Keyword and AI answer maps, ad architecture, email and SMS flows. One plan, in writing.
Build + launch
The configurator, the pages, the tracking. Fast, beautiful, accessible.
Scale
Ads, email, SMS, CRO, compounding monthly. Then we pick the next peak.
Let's turn this season into a powder day.
One 20 minute call. We'll walk you through the 3D demo on one of your shapes and tell you exactly what we'd do first. You keep the ideas either way.
Talk to Hayden
Founder, Jolly Web. Boulder, CO. Skier, builder, occasional cookie sender.
Book the call