Blog · Tips that actually help

The Jolly Web blog

Plain-English guides on SEO, GEO, web design, and marketing for outdoor and premium brands. No fluff, no gatekeeping.

Outdoor Industry SEO: The Basics Every Brand Needs

Learn the outdoor industry SEO basics that help adventure and active lifestyle brands get found online. Smart strategy starts with the right foundation.

SEO

Do You Need a Website Redesign? 10 Website Mistakes Costing You Leads in 2026

Is your website quietly killing your growth? Here are 10 common website mistakes outdoor and adventure brands make and why a redesign might be overdue.

SEO

Boulder SEO: What Local Businesses Need to Know in 2026

A practical Boulder SEO guide for local businesses in 2026. Google Business Profile tips, local citations, search trends, and how to outrank the competition.

SEO

Email Marketing for Outdoor Brands: The Klaviyo Playbook

A strategic Klaviyo playbook for outdoor brands covering flows, segmentation, and a seasonal campaign calendar that turns subscribers into loyal buyers.

SEO

How We Helped an Adventure Brand Increase Traffic 250%

A deep-dive into how Jolly Web's adventure tourism marketing strategy helped Fit4Adventure grow organic traffic by 250%. Real metrics, real strategy, real results.

SEO

Webflow vs WordPress: Why We Switched, and Why You Probably Should Too

A Webflow web design agency breaks down why we left WordPress behind and why outdoor and adventure brands should make the switch too.

SEO

The Ultimate Guide to Shopify SEO for Outdoor Gear Brands

Learn how outdoor gear brands can grow organic traffic with smart Shopify SEO. See real results and why niche expertise beats generic agencies.

SEO

Why Every Outdoor Brand Needs a Dedicated SEO Strategy

Generic SEO agencies miss what makes outdoor brands tick. Here's why outdoor industry SEO requires a specialized approach and how it drives real growth.

SEO

Local SEO for Colorado Small Businesses: The Complete Guide for 2026

The 2026 local SEO playbook for Colorado small businesses. GBP, AI Overview, citations, 90-day plan, and a free downloadable checklist.

SEO

Best SEO Tools for Colorado Businesses in 2026

Looking for the best keyword tracker Colorado businesses use? Discover top SEO tools like Ahrefs and Google Search Console in this guide.

SEO

SEO for Adventure Tourism: What Actually Works (With Real Results)

Find the best keyword tracker Colorado businesses can use to monitor rankings, validate SEO performance, and grow local traffic.

SEO

Strategies for Small Businesses to Compete and Grow Online Against Larger Competitors

Learn how small businesses can compete online with smart niche positioning, competitor research, SEO, CRM tools, and social media strategy.

SEO

How OutThere USA Sold Out Their Backpacks in One Year with Jolly Web

See how Jolly Web Consulting helped OutThere USA improve ecommerce systems, grow traffic, increase sales, and sell out backpacks.

SEO

How to Get Started with Webflow (So We Can Transfer Your Website)

Set up your Webflow account and invite us to transfer your website—quick, easy, and secure.

SEO

Why Switching from WordPress to Webflow is the Best Decision for Your Health and Wellness Business

Discover why Webflow is the perfect platform for health and wellness businesses. Enjoy advanced customization, easy management, and enhanced SEO.

SEO

What Is ADA Compliance For Websites And Do I Need It?

ADA compliance matters online too—make your website accessible and avoid legal risks while serving everyone.

SEO

Unlock the Power of Paid Ads and Skyrocket Your Business Growth

Learn how paid ads like Google and Facebook can quickly grow your business and boost your online reach.

SEO

Web Design for Outdoor Brands: Our Top Tips

How outdoor and adventure brands should approach web design — practical tips to rank higher and turn visitors into customers.

SEO

Why Health and Wellness Businesses in Boulder are Choosing Custom Web Design

Custom web design helps Boulder health businesses stand out, engage clients, and grow their brand.

SEO

Unlock Profits with Jolly Web Design: A Guide to User Experience

Great user experience boosts your website’s success, conversions, and customer loyalty.

SEO

Unleashing the Power of ChatGPT for Northern Colorado Businesses: Maximize Efficiency & Boost Customer Experience

Leverage ChatGPT to automate tasks, boost customer experience & productivity. Jolly Web Consulting shows businesses how to harness its power

SEO

Web Design Trends for Health and Wellness Businesses in 2023

Discover 2023’s top web design trends for health and wellness to boost your online presence.

SEO

Unleash Your Web Potential: Choose the Right Consulting Company

Find the right web consulting partner to grow your business and succeed online.

SEO

The Role of Social Media in Local Marketing

Social media is key for local marketing—reach, engage, and grow your audience with the right strategy.

SEO

Best SEO & Web Design Tools for Colorado Agencies in 2026

The daily tools we use at our Boulder agency, from Ahrefs and Webflow to Klaviyo and n8n, for SEO, web design, email, and automation.

SEO

The Benefits of Local SEO for Colorado Businesses

Use local SEO to help your Colorado business increase visibility, improve rankings, attract nearby customers, and drive more sales. Let’s talk about how!

SEO

The Benefits of Investing in Professional Web Design in Colorado

Professional web design in Colorado can elevate your online presence by boosting trust and connecting with potential clients.

SEO

The Impact of AI and Human Expertise in Blog Creation for Your Wellness Business

Discover how AI and human expertise can elevate your wellness blog with engaging content, stronger SEO, and more visibility. Unlock the secrets today!

SEO

Maximizing Your Social Media Presence in the Rocky Mountains

Grow your Rocky Mountain business with stronger social media, engaging content, smart hashtags, audience targeting, and paid advertising.

SEO

How to Use SEO to Boost Your Online Visibility in Colorado

Boost your Colorado business with SEO strategies that improve visibility, target the right keywords, build backlinks, and drive more traffic and leads.

SEO

Navigating HB21-1110: Colorado's Government Website Accessibility Mandate

Colorado's HB21-1110 requires web accessibility for government sites - learn how to stay in compliance with this new legislation.

SEO

Supporting Mental Health: The Role of Boulder Businesses

See how Jolly Web Consulting supports Boulder’s mental health community and learn how your business can create positive local impact.

SEO

How To Get More Reviews For Your Business

Learn how to get and manage Shopify and Google reviews, collect feedback, use testimonials, and build trust in your online reputation.

SEO

How to Transfer a Domain to Another GoDaddy Account: A Guide for Jolly Web Consulting Clients

Need to transfer your GoDaddy Domain to another GoDaddy Account? Here's your step by step guide.

SEO

How to Forward a URL to A different Domain: A Guide for Jolly Web Consulting Clients

Need to forward your GoDaddy Domain to another URL? Here's your step by step guide.

SEO

How SEO Can Boost Your Health Coaching Business in Northern Colorado

Boost your Northern Colorado health coaching business with SEO strategies that increase visibility, attract clients, and drive growth. Try our SEO subscriptions today!

SEO

How Good Websites for Small Businesses Can Improve the Mental Health of the General Public

Good small business websites can reduce stress, save time, build trust, and support better mental health for owners and customers alike.

SEO

How Google Reviews Can Boost Your SEO Strategy

Discover how Google reviews improve SEO by boosting local rankings, building credibility, and driving visibility. Optimize reviews for SEO today!

SEO

How Does Google See Your Website?

A step by step on how you can see how Google sees your website

SEO

How Jolly Web Consulting Can Help You Save Time and Gain More Clients

Save time and attract more clients with Jolly Web Consulting. Discover how their services can streamline your operations and help your wellness business thrive.

SEO

How Investing in SEO Can Lead to Higher Revenue for Your Health Business

Learn how SEO helps health businesses increase visibility, attract the right clients, and create a strategy that supports long-term revenue growth.

SEO

Grow Your Wellness Business with a Professional Website Revamp

A professional website helps health and wellness providers build trust, attract clients, improve SEO, and strengthen their digital marketing.

SEO

Different levels of website ADA compliance

Make your website more inclusive with ADA accessibility guidance based on WCAG standards, helping people with disabilities use your site with ease.

SEO

Do Positive Google Reviews Boost Your SEO?: A Guide for Businesses

Learn how Google reviews can improve SEO, boost local visibility, build credibility, and help your business attract more customers.

SEO

How a Custom Website Can Differentiate Your Business in the Competitive Health Industry

Discover how a custom website can differentiate your health business, enhance brand identity, attract clients, and measure growth. Schedule a call!

SEO

Common Web Accessibility Issues and Solutions for Your Website

Learn how web accessibility testing helps find common issues, improve usability, and create a more inclusive website for every visitor.

SEO

4 Things Your Website Needs

Your website landing page should convey feeling, show the problem you solve, and say who you help fast. Do this and your SEO and conversions can soar.

SEO

4 Ways To Make Your Website Highly Converting

Converting websites turn visitors into customers with strong user experience, clear messaging, and smart calls to action that drive results.

SEO

10 Essential Questions to Ask Before Hiring a Web Designer and Developer

Ask these 10 key questions before hiring a web designer, covering process, SEO, updates, security, communication, and project fit.

SEO

Choosing the Right Website Design Software for Your Wellness Website

Discover the pros and cons of popular website design software like Wix, Wordpress, Squarespace, and Webflow, and find the perfect match for your wellness brand.

SEO

8 Reasons WordPress Is THE WORST

Discover eight reasons WordPress can create problems for small businesses, including security risks, slow performance, and hidden costs.

SEO

Branding for Success: A Guide for Health and Wellness Businesses

Learn how wellness businesses can create a recognizable brand identity with clear messaging, logo design, and social media strategy.

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